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Research papers

Research as a customer experience

SkyTeam is an alliance of 20 different airlines – each with their own strategies, processes and cultures. Their network covers over 1,000 airports and their members serve millions of passengers daily. In this complex...

Catalogue: Congress 2016: #WOW
Authors: David van Dongen, Farrell Styers, Annelies Verhaeghe, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

van Dongen, Styers, Verhaeghe and De Vuyst (2016a, June 15). Research as a customer experience. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-experience


Videos

Research as a customer service

SkyTeam, one of the largest international airline alliances, launched a pilot customer centricity project for their key product - SkyPriority. The pilot project used an innovative approach designed to evoke a feeling of customer centricity through...

Catalogue: Congress 2016: #WOW
Authors: Annelies Verhaeghe, David van Dongen, Farrell Styers, Pieter De Vuyst
Company: InSites Consulting
June 15, 2016
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Citation

Verhaeghe, van Dongen, Styers and De Vuyst (2016a, June 15). Research as a customer service. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-as-a-customer-service


Research papers

Doing more with less

Recession can prompt unusual levels of creativity. We need to do more with less. Researchers need to increase their business impact. The presenters argue that the way to reach this for qualitative research is by crossing three boundaries;1) they...

Catalogue: Qualitative 2012: Informing Strategic Decision Making And Action
Authors: Charles Hageman, Tom De Ruyck, Annelies Verhaeghe
Company: Air France-KLM Group
November 8, 2012
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Citation

Hageman, De Ruyck and Verhaeghe (2012a, November 08). Doing more with less. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/doing-more-with-less


Research papers

Research in the mobile mindset

The 2012 is the year of mobile, and many great market research attempts at integrating mobile in the toolbox have been made. So far, however, there are a couple of dimensions missing in the discussion. this presentation will describe: 1) the benefits...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Elias Veris, Annelies Verhaeghe
Company: InSites Consulting
November 6, 2012
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Citation

Veris and Verhaeghe (2012a, November 06). Research in the mobile mindset. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/research-in-the-mobile-mindset


Research papers

A new approach for measuring 'buzz'

With the growth of the internet, a new dimension was added to Word of mouth, namely word of mouse. This paper introduces a new model that can serve as a framework for marketers, advertisers and market researchers for better understanding online word...

Catalogue: WM3 2007
Authors: Dennis Claus, Steven van Belleghem, Christophe Vergult, Niels Schillewaert
Company: InSites Consulting
June 3, 2007
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Citation

Claus, van Belleghem, Vergult and Schillewaert (2007a, June 03). A new approach for measuring 'buzz'. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/a-new-approach-for-measuring-buzz-